{"title":"Apparel","description":null,"products":[{"product_id":"pure-wakesurf-shield-tee","title":"Pure Wakesurf Shield Tee - Red","description":"\u003cp data-start=\"922\" data-end=\"950\" class=\"\"\u003e\u003cstrong data-start=\"922\" data-end=\"950\"\u003ePure Wakesurf Shield Tee\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"952\" data-end=\"1370\" class=\"\"\u003eYour new go-to for surf days, lake days, and every day in between.\u003cbr data-start=\"1018\" data-end=\"1021\"\u003eThe Pure Shield Tee brings together premium comfort and standout style, crafted from an ultra-soft Airlume combed and ring-spun cotton blend. Featuring a classic fit, durable side seams, and a bold PURE shield logo, this tee is designed to move with you—whether you're chasing wakes or chasing sunsets.\u003cbr data-start=\"1323\" data-end=\"1326\"\u003eComfort that lasts. Style that stands out.\u003c\/p\u003e\n\u003cp data-start=\"1372\" data-end=\"1607\" class=\"\"\u003e\u003cstrong data-start=\"1372\" data-end=\"1389\"\u003eKey Features:\u003c\/strong\u003e\u003cbr data-start=\"1389\" data-end=\"1392\"\u003e• Tailored, classic fit with unisex sizing\u003cbr data-start=\"1434\" data-end=\"1437\"\u003e• Supremely soft Heather CVC fabric\u003cbr data-start=\"1472\" data-end=\"1475\"\u003e• Durable side-seamed construction\u003cbr data-start=\"1509\" data-end=\"1512\"\u003e• Shoulder taping for added strength\u003cbr data-start=\"1548\" data-end=\"1551\"\u003e• Designed for all-day comfort and everyday adventures\u003c\/p\u003e","brand":"Pure Wakesurf","offers":[{"title":"XS","offer_id":46422997139674,"sku":"","price":28.0,"currency_code":"USD","in_stock":true},{"title":"S","offer_id":46422997172442,"sku":"","price":28.0,"currency_code":"USD","in_stock":true},{"title":"M","offer_id":46422997205210,"sku":"","price":28.0,"currency_code":"USD","in_stock":true},{"title":"L","offer_id":46422997237978,"sku":"","price":28.0,"currency_code":"USD","in_stock":true},{"title":"XL","offer_id":46422997270746,"sku":"","price":28.0,"currency_code":"USD","in_stock":false},{"title":"2Xl","offer_id":46422997303514,"sku":"","price":28.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0625\/5535\/7402\/files\/redredo_copy.png?v=1756411265"},{"product_id":"pure-wakesurf-shield-tee-black","title":"Pure Wakesurf Shield Tee - Black","description":"\u003cp data-start=\"922\" data-end=\"950\" class=\"\"\u003e\u003cstrong data-start=\"922\" data-end=\"950\"\u003ePure Wakesurf Shield Tee\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"952\" data-end=\"1370\" class=\"\"\u003eYour new go-to for surf days, lake days, and every day in between.\u003cbr data-start=\"1018\" data-end=\"1021\"\u003eThe Pure Shield Tee brings together premium comfort and standout style, crafted from an ultra-soft Airlume combed and ring-spun cotton blend. Featuring a classic fit, durable side seams, and a bold PURE shield logo, this tee is designed to move with you—whether you're chasing wakes or chasing sunsets.\u003cbr data-start=\"1323\" data-end=\"1326\"\u003eComfort that lasts. Style that stands out.\u003c\/p\u003e\n\u003cp data-start=\"1372\" data-end=\"1607\" class=\"\"\u003e\u003cstrong data-start=\"1372\" data-end=\"1389\"\u003eKey Features:\u003c\/strong\u003e\u003cbr data-start=\"1389\" data-end=\"1392\"\u003e• Tailored, classic fit with unisex sizing\u003cbr data-start=\"1434\" data-end=\"1437\"\u003e• Supremely soft Heather CVC fabric\u003cbr data-start=\"1472\" data-end=\"1475\"\u003e• Durable side-seamed construction\u003cbr data-start=\"1509\" data-end=\"1512\"\u003e• Shoulder taping for added strength\u003cbr data-start=\"1548\" data-end=\"1551\"\u003e• Designed for all-day comfort and everyday adventures\u003c\/p\u003e","brand":"Pure Wakesurf","offers":[{"title":"XS","offer_id":46423002906842,"sku":null,"price":28.0,"currency_code":"USD","in_stock":true},{"title":"S","offer_id":46423002939610,"sku":null,"price":28.0,"currency_code":"USD","in_stock":true},{"title":"M","offer_id":46423002972378,"sku":null,"price":28.0,"currency_code":"USD","in_stock":true},{"title":"L","offer_id":46423003005146,"sku":null,"price":28.0,"currency_code":"USD","in_stock":true},{"title":"XL","offer_id":46423003037914,"sku":null,"price":28.0,"currency_code":"USD","in_stock":false},{"title":"2Xl","offer_id":46423003070682,"sku":null,"price":28.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0625\/5535\/7402\/files\/redoblack_4d413986-c025-4d8d-a516-bb6b54ef8191.png?v=1756476897"},{"product_id":"callabunga-wakesurf-like-a-girl-youth-tee","title":"Callabunga “Wakesurf Like a Girl” Youth Tee","description":"\u003cp data-start=\"152\" data-end=\"435\" class=\"\"\u003eMermaids. Boards. Palm trees. Confidence.\u003cbr data-start=\"193\" data-end=\"196\"\u003eInspired by Calla—the fearless lake girl behind \u003ca href=\"https:\/\/www.instagram.com\/calla.bunga\/\"\u003e@calla.bunga\u003c\/a\u003e—this tee is all about bold color, big energy, and surf-girl vibes. The “Wakesurf Like a Girl” design celebrates girls who ride hard, live loud, and make waves wherever they go.\u003c\/p\u003e\n\u003cp data-start=\"437\" data-end=\"602\" class=\"\"\u003ePrinted on the ultra-soft Bella + Canvas Youth Jersey Tee, it’s lightweight, comfy, and ready for all-day adventure—on the boat, at the beach, or just being awesome! \u003ciframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/Yqy7hhHPZKE\" title=\"YouTube Shorts video player\"\u003e\n\u003c\/iframe\u003e \u003c\/p\u003e","brand":"Pure Wakesurf","offers":[{"title":"YS  6-8","offer_id":46423065657562,"sku":"","price":19.99,"currency_code":"USD","in_stock":true},{"title":"YM 10-12","offer_id":46423065690330,"sku":"","price":19.99,"currency_code":"USD","in_stock":true},{"title":"YL 14-16","offer_id":46423065723098,"sku":"","price":19.99,"currency_code":"USD","in_stock":true},{"title":"YXL 18-20","offer_id":46423065755866,"sku":"","price":19.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0625\/5535\/7402\/files\/callabackreduced_1c099218-e584-4843-9f28-80f36d2ad21f.png?v=1787870330"},{"product_id":"wake-surf-repeat","title":"Wake. Surf. Repeat","description":"\u003ch3 data-start=\"125\" data-end=\"170\"\u003e\u003cstrong data-start=\"129\" data-end=\"170\"\u003eWAKE. SURF. REPEAT\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp data-start=\"172\" data-end=\"391\"\u003eSimple, classic, and unmistakably Pure.\u003cbr data-start=\"211\" data-end=\"214\"\u003eThis premium white tee features our “Made in the USA” Pure Wakesurf Co. emblem printed in bright orange, representing the energy and craftsmanship behind every board we build.\u003c\/p\u003e\n\u003cp data-start=\"393\" data-end=\"517\"\u003eSoft, lightweight, and built for lake days or post-surf hangs, it’s your go-to shirt when you want comfort with a purpose.\u003c\/p\u003e\n\u003cp data-start=\"519\" data-end=\"533\"\u003e\u003cstrong data-start=\"519\" data-end=\"531\"\u003eDetails:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"534\" data-end=\"690\"\u003e\n\u003cli data-start=\"534\" data-end=\"621\"\u003e\n\u003cp data-start=\"536\" data-end=\"621\"\u003eFabric: 4.2 oz., 32 singles, 52% Airlume combed and ring-spun cotton, 48% polyester\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"622\" data-end=\"652\"\u003e\n\u003cp data-start=\"624\" data-end=\"652\"\u003ePremium Bella + Canvas tee\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"653\" data-end=\"675\"\u003e\n\u003cp data-start=\"655\" data-end=\"675\"\u003ePrinted in the USA\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"676\" data-end=\"690\"\u003e\n\u003cp data-start=\"678\" data-end=\"690\"\u003eUnisex fit\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"692\" data-end=\"820\"\u003e\u003cstrong data-start=\"692\" data-end=\"715\"\u003eWhy You’ll Love It:\u003c\/strong\u003e\u003cbr data-start=\"715\" data-end=\"718\"\u003eBuilt for those who live Pure, whether you’re behind the boat, on the dock, or chasing the next set.\u003c\/p\u003e","brand":"Pure Wakesurf","offers":[{"title":"XS","offer_id":47007661031642,"sku":null,"price":28.0,"currency_code":"USD","in_stock":true},{"title":"S","offer_id":47007661064410,"sku":null,"price":28.0,"currency_code":"USD","in_stock":true},{"title":"M","offer_id":47007661097178,"sku":null,"price":28.0,"currency_code":"USD","in_stock":true},{"title":"L","offer_id":47007661129946,"sku":null,"price":28.0,"currency_code":"USD","in_stock":false},{"title":"XL","offer_id":47007661162714,"sku":null,"price":28.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0625\/5535\/7402\/files\/DSC02598_copy_3be5cbe0-57f3-4635-b134-c6469ac3cc20.png?v=1780679659"},{"product_id":"pure-wakesurf-classic-wave-tee-royal-blue","title":"Pure Wakesurf Classic Wave Tee – Royal Blue","description":"\u003cp data-start=\"110\" data-end=\"296\"\u003eSimple, bold, and built for every lake day. The Pure Wakesurf Classic Wave Tee delivers a clean surf aesthetic with a distressed logo that brings just the right amount of edge and style.\u003c\/p\u003e\n\u003cp data-start=\"298\" data-end=\"519\"\u003eCrafted from a premium 4.2 oz., 52 percent Airlume combed and ringspun cotton and 48 percent polyester, 32 singles, this tee is soft, lightweight, and breathable. It is perfect for long days on the water or everyday wear.\u003c\/p\u003e\n\u003cp data-start=\"521\" data-end=\"575\"\u003eA go-to piece for anyone who lives the Pure lifestyle.\u003c\/p\u003e","brand":"Pure Wakesurf","offers":[{"title":"S","offer_id":47182740127962,"sku":null,"price":28.0,"currency_code":"USD","in_stock":true},{"title":"M","offer_id":47182740160730,"sku":null,"price":28.0,"currency_code":"USD","in_stock":true},{"title":"L","offer_id":47182740193498,"sku":null,"price":28.0,"currency_code":"USD","in_stock":true},{"title":"XL","offer_id":47182740226266,"sku":null,"price":28.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0625\/5535\/7402\/files\/bluedistorted.png?v=1780679666"},{"product_id":"pure-wakesurf-red-white-and-wake-tee","title":"Pure Wakesurf Red White and Wake Tee","description":"\u003cp data-start=\"129\" data-end=\"332\"\u003ePatriotic, clean, and made for the water. The Pure Wakesurf Red White and Wake Tee features a surf inspired flag design with wave stripes and a navy Pure badge that stands out on the sand colored fabric.\u003c\/p\u003e\n\u003cp data-start=\"334\" data-end=\"527\"\u003eCrafted from a premium 4.2 oz., 52 percent Airlume combed and ringspun cotton and 48 percent polyester, 32 singles, this tee is soft, lightweight, and comfortable from the boat to the backyard.\u003c\/p\u003e\n\u003cp data-start=\"529\" data-end=\"630\"\u003eA perfect pick for summer holidays, weekend rides, and anyone who loves surf, freedom, and lake life.\u003c\/p\u003e","brand":"Pure Wakesurf","offers":[{"title":"XS","offer_id":47182785708250,"sku":null,"price":28.0,"currency_code":"USD","in_stock":true},{"title":"S","offer_id":47182785741018,"sku":null,"price":28.0,"currency_code":"USD","in_stock":true},{"title":"M","offer_id":47182785773786,"sku":null,"price":28.0,"currency_code":"USD","in_stock":false},{"title":"L","offer_id":47182785806554,"sku":null,"price":28.0,"currency_code":"USD","in_stock":false},{"title":"XL","offer_id":47182785839322,"sku":null,"price":28.0,"currency_code":"USD","in_stock":false},{"title":"2XL","offer_id":47182785872090,"sku":null,"price":28.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0625\/5535\/7402\/files\/flagedited.png?v=1780679665"},{"product_id":"pure-wakesurf-classic-boxy-crop-tee-heather-grey","title":"Pure Wakesurf Classic Boxy Crop Tee – Heather Grey","description":"\u003cp data-start=\"179\" data-end=\"426\"\u003eLaid back, comfortable, and perfect for warm weather lake days. The Pure Wakesurf Classic Boxy Crop Tee features our distressed black logo on a heather grey body for a clean, easy to style look that works with anything from boardshorts to joggers.\u003c\/p\u003e\n\u003cp data-start=\"428\" data-end=\"610\"\u003eMade from a premium 4.3 oz., 30 singles, 100 percent combed ring spun cotton, this tee is soft, breathable, and has a relaxed boxy fit that sits just right without feeling too short.\u003c\/p\u003e\n\u003cp data-start=\"612\" data-end=\"700\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eA go to top for anyone who wants effortless style and Pure comfort on and off the water.\u003c\/p\u003e","brand":"Pure Wakesurf","offers":[{"title":"S","offer_id":47182798553306,"sku":null,"price":28.0,"currency_code":"USD","in_stock":false},{"title":"M","offer_id":47182798586074,"sku":null,"price":28.0,"currency_code":"USD","in_stock":false},{"title":"L","offer_id":47182798618842,"sku":null,"price":28.0,"currency_code":"USD","in_stock":true},{"title":"XL","offer_id":47182798651610,"sku":null,"price":28.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0625\/5535\/7402\/files\/greycrop.png?v=1780679662"},{"product_id":"surf-more-worry-less-crop-tee-sunset-blush","title":"Surf More Worry Less Crop Tee – Sunset Blush","description":"\u003cp\u003eLaid-back, lightweight, and made for chasing sun and good days.\u003c\/p\u003e\n\u003cp\u003eThe Surf More Worry Less crop tee is that perfect throw-on after a surf set. Easy, flattering, and just the right amount of edge. The soft, breathable fabric keeps it cool all day, while the cropped raw hem gives it that effortless, worn-in look.\u003c\/p\u003e\n\u003cp\u003eClean on the front, bold on the back, and designed for girls who would rather be on the water.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDetails\u003c\/strong\u003e\u003cbr\u003eLightweight, ultra-soft feel (3.5 oz)\u003cbr\u003eColor: Sunset Blush\u003cbr\u003eSizes: XS–2XL\u003c\/p\u003e\n\u003cp\u003e65% polyester \/ 35% combed ringspun cotton\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Pure Wakesurf","offers":[{"title":"XS","offer_id":47779340976346,"sku":null,"price":29.0,"currency_code":"USD","in_stock":true},{"title":"S","offer_id":47779341009114,"sku":null,"price":29.0,"currency_code":"USD","in_stock":false},{"title":"M","offer_id":47779341041882,"sku":null,"price":29.0,"currency_code":"USD","in_stock":true},{"title":"L","offer_id":47779341074650,"sku":null,"price":29.0,"currency_code":"USD","in_stock":true},{"title":"XL","offer_id":47779341107418,"sku":null,"price":29.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0625\/5535\/7402\/files\/DSC03038_copy.png?v=1790697760"},{"product_id":"surf-more-worry-less-tee-lake-blue","title":"Surf More Worry Less Tee – Lake Blue","description":"\u003cp data-start=\"424\" data-end=\"455\"\u003eThis is what summer feels like.\u003c\/p\u003e\n\u003cp data-start=\"457\" data-end=\"679\"\u003eThe Surf More Worry Less tee in Lake Blue is built for long days on the water. From first sets to last light. Soft, lightweight, and broken-in from day one, it’s the kind of tee you throw on once and don’t want to take off.\u003c\/p\u003e\n\u003cp data-start=\"681\" data-end=\"781\"\u003eClean on the front, bold on the back, and made for boat days, dock hangs, and everything in between.\u003c\/p\u003e\n\u003cp data-start=\"783\" data-end=\"1026\"\u003e\u003cstrong data-start=\"783\" data-end=\"794\"\u003eDetails\u003c\/strong\u003e\u003cbr data-start=\"794\" data-end=\"797\"\u003eUltra-soft triblend fabric with a worn-in feel\u003cbr data-start=\"843\" data-end=\"846\"\u003eLightweight and breathable (4.3 oz)\u003cbr data-start=\"881\" data-end=\"884\"\u003eAthletic, easy everyday fit\u003cbr data-start=\"911\" data-end=\"914\"\u003eFront chest Pure Wakesurf logo\u003cbr data-start=\"944\" data-end=\"947\"\u003eLarge back graphic: \u003cem data-start=\"967\" data-end=\"989\"\u003eSurf More Worry Less\u003c\/em\u003e\u003cbr data-start=\"989\" data-end=\"992\"\u003eColor: Lake Blue\u003cbr data-start=\"1008\" data-end=\"1011\"\u003eSizes: XS–3XL\u003c\/p\u003e\n\u003cp data-start=\"1028\" data-end=\"1206\"\u003e50% polyester \/ 25% combed ringspun cotton \/ 25% rayon\u003cbr data-start=\"1082\" data-end=\"1085\"\u003eFabric laundered for reduced shrinkage\u003cbr data-start=\"1123\" data-end=\"1126\"\u003eSide-seamed construction for a better fit\u003cbr data-start=\"1167\" data-end=\"1170\"\u003eSoft rib-knit collar\u003cbr data-start=\"1190\" data-end=\"1193\"\u003eSatin label\u003c\/p\u003e","brand":"Pure Wakesurf","offers":[{"title":"S","offer_id":47779468706010,"sku":null,"price":29.0,"currency_code":"USD","in_stock":true},{"title":"M","offer_id":47779468738778,"sku":null,"price":29.0,"currency_code":"USD","in_stock":true},{"title":"L","offer_id":47779468771546,"sku":null,"price":29.0,"currency_code":"USD","in_stock":true},{"title":"XL","offer_id":47779468804314,"sku":null,"price":29.0,"currency_code":"USD","in_stock":true},{"title":"2XL","offer_id":47779468837082,"sku":null,"price":29.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0625\/5535\/7402\/files\/DSC02848.png?v=1786404308"},{"product_id":"pure-wakesurf-crop-tee","title":"Pure Wakesurf Crop Tee - Mauve","description":"\u003ch2 class=\"PDq2pG_selectionAnchorContainer\"\u003ePure Crop Tee\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003cp\u003eEasy, lightweight, and made for days on and off the water. 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